Strategic Rebranding Initiative: Yogurt Yeti

Yogurt Yeti, an esteemed frozen yogurt establishment in proximity to SVSU, sought innovative marketing solutions to heighten awareness of its premium product offerings and cultivate a distinct brand image within the local community. My collaborator and I created a comprehensive rebranding strategy, focusing on the redesign of Yogurt Yeti's logo for versatile application across diverse mediums. This initiative aimed to reinforce the brand's visual identity and solidify its presence in the competitive frozen yogurt market.